Evolution of Brand Management

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Business - Marketing

hooriamitubz Created by 8 mon ago

Cards in this deck(10)

What is a fundamental principle of brand management that emerged in the early 20th century?

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Which decade is considered the beginning of modern brand management?

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Who is often credited with conceptualizing the importance of brand equity?

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Which branding strategy gained prominence in the 1980s, focusing on emotional connections?

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What shift in branding occurred during the digital revolution of the 1990s?

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In brand management, what is the significance of the term 'brand equity'?

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How did the role of brand managers change in the late 20th century?

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Which development in the 2000s significantly affected brand management strategies?

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What was a key brand management trend in the 21st century?

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Which brand management concept focuses on maintaining a consistent brand image across all platforms?

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