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Key Concepts in Brand Management

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Business - Marketing

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hooriamitubz Created by 8 mon ago

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Cards in this deck(10)
What is brand identity?
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Which term describes the perception of a brand by consumers?
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What is brand equity?
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How is brand loyalty defined?
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Which concept involves customer commitment and repeat purchases?
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What elements are typically included in brand identity?
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Which term relates to the financial metrics associated with a brand's market position?
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How can brand image affect a company?
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Which aspect of brand management focuses on maintaining consistent brand messaging?
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Why is brand loyalty important for businesses?
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