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Key Concepts in Brand Management

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Business - Marketing

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hooriamitubz Created by 8 mon ago

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Cards in this deck(10)
What is brand identity?
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Which term describes the added value a brand name gives to a product?
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What is brand image?
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What does brand loyalty refer to?
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Which concept involves a customer's emotional connection to a brand?
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Which of the following is NOT a component of brand identity?
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What is the purpose of brand equity?
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What does a strong brand image help achieve?
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How can brand loyalty benefit a company?
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Which term describes the tangible and intangible assets of a brand?
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