Focus groups are one of the advertising researcher's most versatile tools. Describe the basic features of focus

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Focus groups are one of the advertising researcher's most versatile tools. Describe the basic features of focus group research that could lead to inappropriate generalizations about the preferences of the target audience.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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Focus groups are one of the advertising researcher's most versatile tools. Describe the basic features of focus

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Focus groups are a forum for exploring many issues Concept tests res...View the full answer

Advertising and Integrated Brand Promotion

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