Fonterra waited 40 days (from August 2 until September 11) before going public with the information that

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Fonterra waited 40 days (from August 2 until September 11) before going public with the information that its products in China were contaminated with melamine. Andrew Ferrier, its CEO, defended its response to the crisis and took what it regarded as the best action by working within the Chinese system. Do you agree? Where there any better alternative responses available to the company?
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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