For each of the following, describe potential benefits and drawbacks of a sponsorship relationship: a. LG and
Question:
a. LG and the Snowboard FIS World Cup
b. ING Bank and Hamilton Around the Bay 30K Road Race
c. Wrangler and the Wrangler Football Golf Classic (a golf tournament that raises money for high school football programs)
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a This relationship would focus on and attract young customers who may be likely to spend a signific...View the full answer
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Related Book For 
Contemporary Business
ISBN: 9781118161739
1st Canadian Edition
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
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