For each of the following, identify and describe three techniques, and give several examples: (a) Consumer sales
Question:
For each of the following, identify and describe three techniques, and give several examples:
(a) Consumer sales promotion methods
(b) Trade sales promotion methods.
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a Consumer sales promotion methods 1 Retail coupons are used to build volume for a brand or product when price is an important purchasing determinant These coupons may be for a specific brand or for a ...View the full answer
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