For many years Gerber has manufactured baby food in small, single-sized containers. In conducting an environmental scan,

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For many years Gerber has manufactured baby food in small, single-sized containers. In conducting an environmental scan, identify three trends or factors that might significantly affect this company’s future business, and then propose how Gerber might respond to these changes.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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