For many years, Johnny Carson was the star of a well-known television show, The Tonight Show. For

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For many years, Johnny Carson was the star of a well-known television show, The Tonight Show. For about twenty years, he was introduced nightly on the show with the phrase, "Here's Johnny!" A large segment of the television-watching public associated the phrase with Carson. A Michigan corporation was in the business of renting and selling portable toilets. The company chose the name "Here's Johnny Portable Toilets," and coupled the company name with the marketing phrase, "The World's Foremost Commodian." Carson sued. What claim is he making? Who should win, and why?
Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Introduction to Business Law

ISBN: 978-1285860398

5th edition

Authors: Jeffrey F. Beatty, Susan S. Samuelson

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