For which of the following growth opportunities do you think the retailer should use its brand name
Question:
(a) McDonald's starts a new chain of restaurants to sell seafood in sit-down environment competing with Red Lobster.
(b) Sears starts a chain of stand-alone stores that sell just home appliances.
(c) Netflix starts a chain of stores selling consumer electronics.
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Related Book For
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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