From the customer's perspective, evaluate Wal-Mart's Wal-Mart to Go and mobile shopping multi-channel strategies.

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From the customer's perspective, evaluate Wal-Mart's "Wal-Mart to Go" and mobile shopping multi-channel strategies.

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:05 AM

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From the customer's perspective, evaluate Wal-Mart's Wal-Mart to Go and mobile shopping multi-channel strategies.

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Retail Management A Strategic Approach

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