From the published reports of the food products companies Nestl and Kelloggs, it appears that Vietnam is

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From the published reports of the food products companies Nestlé and Kellogg’s, it appears that Vietnam is more significant for Nestlé’s international strategy than it is for Kellogg’s. Apply the environmental analysis framework of chapter 2 together with concepts in this chapter to explain why this may be so.
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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