General Mills normally prices Cheerios at $4.69 for an 18 ounce box at Safeway. The Cheerios cost
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Which Promotion is the best promotion for General Mills and which is the best for Safeway? Explain why? Based on what metrics? In the ideal world, what other data would you want to make a good decision on promotion effectiveness?
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Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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