Question: Generalization 5 in the chapter claimed that higher-market-share brands are less deal elastic. Construct a realistic example to illustrate your understanding of this empirical generalization.

Generalization 5 in the chapter claimed that higher-market-share brands are less deal elastic. Construct a realistic example to illustrate your understanding of this empirical generalization.

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Generalization 5 in the chapter claimed that highermarket-share brands are less deal elastic. Construct a realistic example to illustrate your understanding of this empirical generalization.

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