Give an example of (a) the descriptive role of marketing research, (b) the diagnostic role, and (c)

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Give an example of (a) the descriptive role of marketing research, (b) the diagnostic role, and (c) the predictive function of marketing research.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:47 AM

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Give an example of (a) the descriptive role of marketing research, (b) the diagnostic role, and (c)

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