Give examples of some of the benefits and costs that might contribute to the customer value of

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Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products:

(a) A wristwatch.

(b) A weight-loss diet supplement.

(c) A cruise on a luxury liner.

(d) A checking account from a bank.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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