Given an example of a perfect sample frame. Why is a telephone directory often not an acceptable

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Given an example of a perfect sample frame. Why is a telephone directory often not an acceptable sample frame?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:21 AM

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Given an example of a perfect sample frame. Why is a telephone directory often not an acceptable

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A perfect sample frame would be a mailing list or tele...View the full answer

Marketing Research Essentials

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