Global manufacturing strategy brings into play a mix of economic, completive, legal, political, and environmental conditions. Common

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Global manufacturing strategy brings into play a mix of economic, completive, legal, political, and environmental conditions. Common patterns of decision making when considering global manufacturing suggest that success depends on dealing with configuration and coordination. Using relevant supporting examples, fully discuss how MNE's competitiveness depends on configuration and coordination.
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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