Question: Google found it challenging to keep users engaged with Google+. Many users signed up (over 40 million), but when they found few friends on the

Google found it challenging to keep users engaged with Google+. Many users signed up (over 40 million), but when they found few friends on the platform, they drifted away. You are a management consultant and have been asked by Google's senior executives to investigate ways to increase the "stickiness" of Google+. How would you investigate ways to increase stickiness, and what remedies would you suggest?

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