Hammer and Nails Hardware, a nationwide chain, has devised a new product line. It has discerned a growing niche in the market among older “empty nesters” who are moving from houses into apartments or condominiums. It has devised a “We meet all your basic needs” campaign that prepackages tools, home repair products, and decorating products. It intends to introduce a series of 10 different lines over a six-month period. They will be boxed in an attractive, uniform style of packaging that includes “how-to” books. The packages will include the basic items needed for particular household tasks.
What must Hammer and Nails consider in terms of its choice of package contents, packaging, labelling, instructions, and promotion in order to comply with legal requirements and avoid creating inflated expectations from consumers?