Here is a copy of a 1997 newspaper advertisement for Preferred Hotels and Resorts. How do the
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An Exalusive Ofer for American Eixpress Cardmembers from Preferred Hotels & Resorts Worldwide Lanuish the Scenes of Summer Preferred Hotels & ResortsIn addition, you will receive one choose, you will find unforget Worldwide and American Express invite you to take advantage of our exclusive of the following: Complimentary table service, comfort and unde- Upgrade, Breakfast or Activityniable charm. It's the Preferred Way to languish in the scenes lease see additional details ummer Scenes packages elow). And, as always, the of Bummer. Stay 2-7 nights at one of our erican Exprese Card offers participating hotels or resorts you charge your stay with theNo matter which unique the added travel security of Assured Reservations. and receive one free night when San Preferred hotel or resort you erican Express Card. DXPRESS Cards City Alexandria, VA/ Washington, D.C. $320 for 2 nighte/3nd night free Birmingham, AL The Wynfrey Hotel at Riverchase Galleria City New Orleans, LA Hot Le Pavillon Hotel $492.40 for 4 nighta/5th night free Windsor Court Hotel $816 for 3 nights/4th night free The Claremont Resort, Spa &Tennis Club $477-$642 for 3 nighta/4th night free The Peabody Orlando $655 for 3 nights/4th night free Morrison louse $405 for 3 nights/4th night free Charleston, SC San Francisco, CA $470 for 3 nights/4th night free The Park Hotel $278 for 2 nights/3rd night free Hotel Crescent Court $686 for 3 nighta/4th night free The Mansion on Turtle Creek $705 for 3 nights/4th night free Orlando, FL Richmond, VA San Antonio, TX Charlotte, NC $331.50 for 2 nights/3rd night free La Mansión del Rio $556-$636 for 4 nights/5th night free Lana i City, HI French West Indies $3500-$6300 for 7 nights/ The Manele Bay Hotel $1976.27" for 6 nights/7th night free (Garden Room) The Lodge at Koele $2082.02* for 6 nights/7th night free Toronto, Canada politan Hotel etro $477 for 3 nights/4th night free $820 for 4 nights/5th night free $646-$865' for 3 nighta/4th night free Vail, co Room) Grand Bay Hotel $820 for 4 nights/5th night free Washington, D.C. The Hay-Adams Hotel e freferred Wai 1-800-323-7500 HOTELS& RESORTS htp:/www.prelerrclhotels.com/merhtnd IDE For reservations, call your travel professional or Prferred Hotels & Resorta Worldwide. Rates are per room, single or double occupancy, exclusive of local taxes and service charges at participating hotels and resorts May 23, 199Z through September 13, 1997. Rates are subject to availability and acceesible only when you charge your stay with the American Exprese Card. Complimentary services and amenities are not changeable da es app y . Includes tax. tW bday rates, we end rates a o available. Rate in Canadian currency. С 1997 Preferred Hote s & Resorts Worldwide Ofters are not combinable with any promotion, group, or convention rates. Some blackout
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Pricing Strategies A Marketing approach
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