Hitachi products are well known in the United States, as well as in Europe and Asia. However,
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Then answer these three questions:
(1) What kinds of products and systems does the firm offer? What are its primary areas of emphasis?
(2) In what types of environments does it operate? Is Hitachi primarily interested in developed markets, or is it also pushing into newly emerging markets?
(3) Based on what it has been doing over the last two to three years, what do you think Hitachi's future strategy will be in competing in the environment of international business?
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Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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