Holt Renfrew and McDonald's are noted for their high-quality customer service. But their approaches to providing this

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Holt Renfrew and McDonald's are noted for their high-quality customer service. But their approaches to providing this quality service are different. Describe this difference. Why have the retailers elected to use these different approaches?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:42 AM

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Holt Renfrew and McDonald's are noted for their high-quality customer service. But their approaches to providing this

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McDonald uses the standardization approach Its service providers follow a set of rules and procedure...View the full answer

Retailing Management

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