How can a product's characteristics affect the composition of its promotion mix?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

Question Posted: Sep 04, 2012 06:55 AM

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How can a product's characteristics affect the composition of its promotion mix?

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Both the type of product being promoted and the characteristics of that product affect the compos...View the full answer

Foundations of Marketing

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