How can the use of a celebrity endorsement have a positive impact for Latonia and a negative

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How can the use of a celebrity endorsement have a positive impact for Latonia and a negative impact for Jon-Michael?

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ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Apr 30, 2013 09:56 AM

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How can the use of a celebrity endorsement have a positive impact for Latonia and a negative

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Generally some women prefer trendy items and brand name If a c...View the full answer

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