How do consumers reduce postpurchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase

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How do consumers reduce postpurchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase in order to reduce their dissonance?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 03:00 AM

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How do consumers reduce postpurchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase

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Consumer Behavior

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