How do you account for the reluctance of competitors to imitate the successful efforts of another firm

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How do you account for the reluctance of competitors to imitate the successful efforts of another firm in their industry? Under what circumstances is imitation likely to be embraced?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:27 AM

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How do you account for the reluctance of competitors to imitate the successful efforts of another firm

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Marketing Mistakes And Successes

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