How do you approach buying a computer differently than your parents would? What about buying an outfit

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How do you approach buying a computer differently than your parents would? What about buying an outfit to wear to a party? How can firms use their knowledge of different age or generational cohorts to market their products and services ­better?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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