How does in-store communication with digital technology change consumer behavior?
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Shopping will likely become much more experiential as consumers use technology to evaluate features ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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