How does the magnitude of consumer switching costs affect the intensity of internal rivalry? Of entry?

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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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Question Posted: Sep 13, 2017 12:53 AM

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How does the magnitude of consumer switching costs affect the intensity of internal rivalry? Of entry?

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The presence of switching costs would reduce the intensity of internal rivalry Switc...View the full answer

Economics of Strategy

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