How does the nature of the market for a firm's goods or services affect the choice of

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How does the nature of the market for a firm's goods or services affect the choice of a promotion method?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:43 AM

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How does the nature of the market for a firm's goods or services affect the choice of

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The size of the potential market and the characteristics of the customer affect this c...View the full answer

Contemporary Marketing

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