How is it possible that an IMC program could have multiple sources for the message using both
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An IMC program will likely be using multiple media and multiple IMC tools to influence ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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