How is the perspective of advertising practitioners different from that of PR professionals? How is marketing public

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How is the perspective of advertising practitioners different from that of PR professionals? How is marketing public relations used?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:50 AM

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How is the perspective of advertising practitioners different from that of PR professionals? How is marketing public

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Advertising professionals tend to be sales or marketing oriented They are in...View the full answer

Contemporary Advertising and Integrated Marketing Communications

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