How might you use the six principles of persuasion to recruit people to become franchisees for 1-800-GOT-JUNK?

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How might you use the six principles of persuasion to recruit people to become franchisees for 1-800-GOT-JUNK? What kind of network of people does Brian Scudamore need to develop and grow 1-800-GOT-JUNK?
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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