How should customer preference and purchase behavior change as perceived value increases or decreases for vacation packages

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How should customer preference and purchase behavior change as perceived value increases or decreases for vacation packages to Hawaii?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:03 AM

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How should customer preference and purchase behavior change as perceived value increases or decreases for vacation packages

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Market Based Management

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