Question: How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 78% of B2B marketers (marketers

How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 78% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 54% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,331 B2B marketers and 1,694 B2C marketers. The following table summarizes the results:

a. Give an example of a simple event.
b. Give an example of a joint event.
c. What is the complement of a marketer who plans to increase use of LinkedIn?
d. Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?

BUSINESS FOCUS INCREASE USE OF LINKEDIN? B2B Yes No Total B2C Total 915 1.953 779 1072 1694 3.025 1038 29330

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