How would Coca-Cola use its marketing advantage to build customer value and profitability in the consumer market?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:05 AM

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How would Coca-Cola use its marketing advantage to build customer value and profitability in the consumer market?

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CocaCola has high product awareness good brand recognition a broad product line and mass...View the full answer

Market Based Management

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