How would the earth-moving equipment manufacturer use the net present value of a customer's total cost of

Question:

How would the earth-moving equipment manufacturer use the of a customer's total cost of ownership to set a value price?
Net Present Value
What is NPV? The net present value is an important tool for capital budgeting decision to assess that an investment in a project is worthwhile or not? The net present value of a project is calculated before taking up the investment decision at...