How would Toyota use forward-looking marketing metrics to better understand future sales and profits in the U.S.

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How would Toyota use forward-looking marketing metrics to better understand future sales and profits in the U.S. market?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:02 AM

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How would Toyota use forward-looking marketing metrics to better understand future sales and profits in the U.S.

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Changes in customer satisfaction and particularly changes in the percentage of ...View the full answer

Market Based Management

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