How would you assess the construct validity of a multi-item scale?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:57 AM

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How would you assess the construct validity of a multi-item scale?

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To assess construct validity three distinct measures of validity must be established convergent disc...View the full answer

Marketing Research An Applied Orientation

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