How would you classify Wal-Mart in terms of its position on the wheel of retailing versus that

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How would you classify Wal-Mart in terms of its position on the wheel of retailing versus that of an off-price retailer?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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