How would you conduct the training and supervision of the fieldworkers for the survey of question 9?
Question:
In question 9 Marriott has developed a new hotel package for families on a vacation. It would like to determine consumers' response to this package before introducing it in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?
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Training is needed in the following areas Making the initial contact the initial contact is importan...View the full answer
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Utsab mitra
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Related Book For 
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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