How would you expect the branding, packaging, and labelling of convenience, shopping, and specialty goods to differ?
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If the convenience products are ones where the company is competing on the basis of low price such as a noname soup the branding will be insignificant ...View the full answer
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Business
ISBN: 978-0133354263
8th Canadian Edition
Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos
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