Question: How would you expect the branding, packaging, and labelling of convenience, shopping, and specialty goods to differ? Why? Give examples to illustrate your answers.

How would you expect the branding, packaging, and labelling of convenience, shopping, and specialty goods to differ? Why? Give examples to illustrate your answers.

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If the convenience products are ones where the company is competing on the basis of low price such as a noname soup the branding will be insignificant ... View full answer

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