Identify each of the variables with one factor only. Also find the communality of each variable.

Factor1 Market Penetration Issues 0.331 Factor 2 Project Quality Issues 0.626 0.242 0.101 0.126 Business Policy Pricing policies Record and reporting procedures Advertising copy and expenditures Selection of sources of operating supplies Customer service and complaints Market forecasting and performance standards Warranty decisions Personnel staffing and training Product delivery scheduling Construction/installation procedures Subcontracting agreements Number of dealerships Location of dealerships Trade areas Size of building projects Building design capabilities Sales promotion materials Financial resources Builder reputation Offering competitors' lines Variance explained Percentage of total variance Reliability (coefficient ) 0.136 0.468 0.214 0.792 0.669 0.528 0.193 0.782 0.724 0.112 0.138 0.122 0.033 0.436 0.076 0.096 0.152 0.459 0.438 0.162 0.020 0.237 0.015 0.899 0.926 0.885 0.206 0.047 0.286 0.029 0.427 0.076 0.166 0.213 3.528 3.479 17.39 0.83 17.64 0.94