Identify someone you know who works in a business organization. Talk with that person to learn about the individuals in the organization who are involved in the setting of prices.
a. Describe the job of a person within the organization who plays a direct role in price setting.
b. Describe the job of a person within the organization who plays an indirect role in price setting. What is the information or expertise provided by that person? When during the price-setting process does that person interact with an individual who has a more direct role in price setting?