Identify the key differences between public relations and publicity. In what ways are the two interdependent?
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The distinction between public relations and publicity is often not clear to them Much of this can b...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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