Identify the two strategies that a firm could use to develop a marketing mix for international markets.

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Identify the two strategies that a firm could use to develop a marketing mix for international markets. What are the upsides and downsides of each?
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Contemporary Business

ISBN: 9781118161739

1st Canadian Edition

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

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