Question: If Intel were to conduct mall-intercept interviews to determine consumer preferences for an ultra-light notebook that uses a newly designed chip, describe the fieldwork process

If Intel were to conduct mall-intercept interviews to determine consumer preferences for an ultra-light notebook that uses a newly designed chip, describe the fieldwork process that should be used.

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The fieldwork process will be quite similar to that described in the book Special attention should be given to the selection training and supervision ... View full answer

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