If nonfinancial measures are both more timely and more specific than financial measures, why do firms use

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If nonfinancial measures are both more timely and more specific than financial measures, why do firms use financial measures at all?

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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Question Posted: Feb 20, 2013 09:32 AM

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If nonfinancial measures are both more timely and more specific than financial measures, why do firms use

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Managerial accounting

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