If you consider companies such as McDonald's, Kentucky Fried Chicken, Burger King, etc., what are the value drivers in their industry? What are the critical factors in their industrial environment? Comment on these. Subsequently, contrast your findings with an analysis of the value drivers of companies like Boeing and Airbus. What do you observe? How will these different industry characteristics and value drivers have an impact on the financial statements of these companies? You might look up their annual reports on their websites for inspiration.